How the pandemic is changing the way companies are recruiting

By Group Reporter
Published 10th Jul 2020, 10:42 BST
Updated 10th Jul 2020, 10:42 BST
Employers are changing the way they find the best candidates during the pandemic (Photo: Shutterstock)Employers are changing the way they find the best candidates during the pandemic (Photo: Shutterstock)
Employers are changing the way they find the best candidates during the pandemic (Photo: Shutterstock)

Employers have a fresh recruitment challenge in the pandemic world – attracting the right candidates in a swamped jobs market.

Susannah Shields, head of recruitment advertising at JPIMedia, says that the unique situation in 2020 is forcing everyone to adapt.

Hide Ad
Hide Ad

“Many people are finding themselves unexpectedly looking for work, which is a double-edged sword for employers with vacancies. You’ll have access to even more talent than ever before, but may find yourself inundated with unsuitable candidates.”

She says careful messaging is one of the best ways to get your advert seen by the right people.

1. Be positively inviting

You need to be obvious, engaging and inclusive. Start your job advert with the words “We’re hiring”, or “Come work for us”. Right away, people will be drawn to your advert.

2. Be human

You are not just filling a vacancy, you are recruiting a person to join your team. Make your advert people-centric, emphasising your positive attributes as an employer – family friendly flexibility, free healthcare, free parking etc – as well as covering the role itself.

Hide Ad